Friday, December 2, 2011

Art, money, life, and how to make them play nicely together

Some weeks after reading Jonathan Holloway's criticism of 'amateurism' among theatre directors, my attention got drawn to another, older piece looking at the reality of financial sustainability for most artists. That is, that it isn't. The 'job on the side' is the dirty little secret that rarely gets mentioned lest it detract from artistic credibility and the semblance of creative dedication. Pulling these together resonated with something I'd been reflecting on for some time, which is that of the working-class, folk tradition (that's 'folk' as in people, not beardy boys with banjoleles).
The tradition goes like this: you do your job down the pit, in the bakery or wherever to get the money that supports you and your family. Yes, this model assumes that artists have as much right to family life as anyone else, not that they should sacrifice everything for their art. Then you go home, down the church hall or into the fields and make your art. Could be poetry, brass band, painting, acoustic jam down the pub or - for the Welsh - Eisteddfod. It's about art as a widespread and participative practice, not a spectator sport for the consumer. As such, it embeds the practice, and ownership, of art in the very fabric of society. Of course, this does presuppose we buy into the notion of society, and begs important quesions about our privileging of individual aspiration.
The 'professional' model is lovely. Who wouldn't want to do what they enjoy doing, earn sufficient money from it to live a full, regular life alongside anyone else, and not be a marginalised, impoverished artist. But - especially with convergent media that promote the few over the many, the centralised over the local - where does that leave artists who aren't lauded by the key curators, commentators and other cultural gatekeepers? Should they eat gruel and dress in rags to assert their authenticity and indulge this popular conceit, or refuse to let this get in the way of the life they want to live, whether that means holidays, family or simply hanging out with friends in other fields.
This is, of course, not exclusive to the arts. It's simply another dangling of the aspirational carrot, that everyone has a chance to make it big. It gained Margaret Thatcher an election victory, and Tony Blair's tacit endorsement extended it to the creative industries with the whole notion of 'Cool Britannia'. Thus we end up with an industry that - like most others - is predicated on the wild-west free-market ethos that success belongs to those with the sharpest elbows, greatest self-interest, and arrogance (however smoothly polished) that compulsively puts their own needs and vision above all else.
Little wonder then that 60% of chart acts come from private education. No amount of nosing around has yielded comparable statistics for other areas of the arts, but the Higher Education Statistics Agency reports the 2009 intake for the Courtauld Institute as having a stonking 54% of students from independent schools (compared to 7% of the population overall). This isn't intended to knock private education (and that would be unfair on those individuals who, let's face it, probably didn't have a choice in the matter). What parent wouldn't want their child to have the self-confidence, unlimited aspiration and sense that they can do whatever they want? [That was intended as rhetorical, but I now realise that, say, those parents who are more interested in their children's intrinsic 'being' and happiness rather than achievement might actually regard that as a huge pressure for a small child.] But it still feeds a pervasive notion that getting what you want is the most important thing in life. This, I believe, is more telling than any financial aspect of privilege. Sure it might help if you have the financial backing to afford several years in unpaid work, but the underlying driver is the engrained sense that this is a worthwhile sacrifice, that you you are indeed entitled to expect a return on your hard work. So, while 'opportunities' are widely dangled, outcomes are far more limited, and the gruel and rags become legitimised as the norm. The price of success for the 1% is the deprivation of the 99%, and we've long been invited to ask whether we care so little for the rest that we'll run that risk.
It's one of the regular concerns amongst artists, all talented and dedicated, once they've paid their dues, and after early, all-consuming professional obsession. To look at their lives as a whole, now and in the future, and wonder how the hell one gets from here to there. To call it 'work-life balance' would be too simplistic. Certainly there are many properly-paid professions for which that notion works, but it presupposes that the time working is also the time from which income is generated, so it's a basic assumption that often fails to serve artists. And, while 'work-life balance' generally implies a balance of time, there's another important aspect: money. 'Life' today almost invariably means 'money' and it's inherent in the expression 'make a living.' Try to think of a single financial services advert that doesn't sell its products in terms of life goals. There's an implication in work-life balance that the work makes enough money to live the life, if only the time were well enough balanced. As such, one might argue that work-life balance is the sole concern of the wealthy; I've yet to hear anyone use the expression when the work just doesn't bring in enough money to live. So, let's refine that model. Let's call it 'work-money-life balance.' On the one hand, it acknowledges that time may have to be spent earning money alongside our work as artists; on the other it outs cash as an important part of this process. Of course that doesn't mean a high income: it could equally mean living frugally, making and mending (for which many artists have an aptitude already), but it does at least assert that we have to find a balance, of not only our time, but also our money.
It does not serve us, or society, to marginalise ourselves as artists. Sure there are many cultural ghettoes from which great art has come, but they're not the ghettoes of art itself. As artists, it's important that we're connected to what's going on in the world and have a diverse social experience, whether in terms of race, age, profession or class. So, let's reject the insular premise that "we're all skint artists, we can only hang out with each other." Go out, make a bit of money, however humbly, take part in life and mix with people who aren't like yourself. Not only does this better inform the art, but it better informs society, with artists themselves as an integral part of it, rather than outsiders occasionally parachuted in to deliver 'outreach'.
So, accept, share and even celebrate what you have to do to make a living. It's proof that you're like everyone else. Share in that collective sense of work as a necessary evil. Dare to be ordinary. Be part of the wider fabric of humanity and give the finger to those who'd assert that society doesn't exist.
But don't give up the art job.

Afterword
In writing this I found myself thinking of food. Not uncommon for me, and a great example of a necessity of life that it's important to enjoy. But - as with any basic human need - it's also intrinsically political. Read pretty much any article on food and it's predicated on excellence: what's the best burger in London, where's Britain's best artisan baker (and please, don't use the word 'artisan' unless you can actually name the person with dough-covered hands, or we'll end up in the same mess as we have with 'designer'). All are designed to send the nation's foodies flocking there and leave their local baker lost in tumbleweed. No-one's asking about priorities. Sure, excellence is one option; environmental impact is another, and now we're seeing 'local', well after all the local shops and markets have perished to be replaced by the clever City refugees who got out early and spotted the next premium food trend. What about the ordinary? You know, that thing that other people do: or is this exactly it, that we're still chasing a 1980s competitive high and looking for the next fun or exciting new thing that's going to make us somehow more special than the next guy?

Friday, April 1, 2011

Arts cuts visualised - erratum

Not strictly an erratum of fact or typography, so much as intention and representation. A stacked bar chart was a bad and misleading choice to show the distribution of percentage cuts.
This better illustrates the situation, showing overall proportional gains/losses for different regions and artforms:
Change from 2010/11 to 2012/13 as percentage of current (2010/11) funding:

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Those arts cuts in pictures

The Guardian has a very pretty diagram that shows the cuts announced by the Arts Council for England (ACE) on Wednesday, driven by IBM’s Many Eyes data visualisation work. It really is very lovely, with lots of coloured dots of different sizes, like an Ishihara test. What does it tell me? Mostly that I’m not colour-blind: it’s simply showing what 0.5% of current funding is. As it happens, that’s 0.5% across the board on top of the previously-announced 6.9% cut, which is what the current Regularly Funded Organisations (RFOs) will get for next year (2011/12).
Thing is, the 2011/12 cuts are directly proportional to current funding, so the diagram doesn’t tell us anything other than reflect how much each RFO currently receives. That doesn’t really illuminate anything, or give meaning to the cuts announced. And any art devoid of meaning is merely styling: while this government might applaud the distracting eye-candy of bread and circuses, we really should demand more from our data.
In fairness to The Guardian, this diagram (or more probably the source data) seems to have improved somewhat since I started drafting this yesterday. Nonetheless, I still take issue with some points:
Firstly, as already mentioned, looking at 2011/12 figures does little more than reflect how much each organisation currently receives. Certainly an extra 0.5% cut is going to mean each one of those companies doing a rapid reappraising of budgets for next year. But it illuminates little strategically.
Secondly, by 2014/15 (the other year’s figures used), ACE will be redistributing money that is currently being sidetracked to fund the Olympics, so the longer-term picture will be more rosy than in the run-up to the Olympics. Being an imaginative pessimist, I’m choosing to focus on 2012/13, the first year when the strategic changes kick in. This is when the newly-funded NPOs will start receiving money, and when the totally cut ones lose it all, so is our earliest indication of ACE’s strategic intentions.
Thirdly, it’s interesting to note that this data omits those companies whose funding will be cut totally. In looking at what’s going to change from the current position, I believe we need to include those. Why include a 67% cut (Ludus Dance), but not a 100% one? By omitting those companies that will drop of the radar, we overlook a major aspect of the cuts. That is, I believe it’s wrong to create a gorgeous plot of the companies who’ll still be funded, and separately simply to list the companies who won’t be. Financially, at least, it’s a question of degree, albeit a major one. Let’s also not forget that all these figures focus purely on ACE funding. There’s nothing about other public or private funding sources, not to mention operational revenues such as box office. So we can’t get a real picture of what these cuts mean to any organisation without a broader picture of their overall operating income.
What a total funding cut means culturally is a different matter. To identify these companies as a separate list seems to foreground their disappearance from a central institutional framework, the removal the seal of approval that an ‘Arts Council Funded’ logo on the programme implies, and breaking a connection between those companies and the ones who remain in the fold. While the money is important, I’m a bit ambivalent about this. It’s the subtle difference between “they’re getting no more money” and “they’re not recognised”. So, I want an analysis that includes these companies on a list that shows them as a 100% cut.
Still no pictures? Well, the truth is that in the time it takes for a solo practitioner like myself to source the data, analyse it and present the results, bigger, fully-staffed organisations have been busily updating the sources. The Guardian’s analysis has been improved, and ACE have now published their own data, which I take to be an authoritative source. So the shaky source I was originally using has been superseded.
There’s always a tension between who has the new ideas and who’s big enough to promote them on a large scale. It’s the classic story of so many inventions, and is equally true in arts that fetishises novelty. So, I’m throwing in the towel on getting the earliest, or the prettiest, analysis. I’m going to go away, look at some numbers, do some thinking, then come back with something that I hope adds meaning.
OK then, for now, based on the shaky data (but including those companies totally cut):
Cash change from 2010/11 to 2012/13 by artform and region:

Image001

But let’s not forget this is as much a reflection of the size of those companies (i.e. current funding), and regional skews (London receives a lot more, so gets cut much more in cash terms), so let’s see how those cuts pan out as a proportion of current funding:
Change from 2010/11 to 2012/13 as percentage of current (2010/11) funding:

Image005

More to follow, based on better data (and possibly prettier plots)...

Tuesday, February 8, 2011

The Mythical Meme-Moment

Some years ago my friend Jon put me onto a classic project management text called The Mythical Man-Month. Although its focus is on software engineering, the central argument applies to any project. Traditionally, the effort involved is measured in man-months, so a job that would take someone twelve months to do alone could equally take two people six months, four people three months or twelve people one month. That is, that the job at hand is like a birthday cake, which can be divided up according to how many friends you have. More people = smaller chunks of work.

What this approach doesn't allow for is the much greater overhead in communication within the team, so (putting aside any overall project manager), one person doing a job can focus on doing the job and nothing else, two people have one line of communication, four people have six, six people have 15 and twelve people have 66. For the mathematically-inclined that's n(n-1)/2 where n is the number of people involved. That is, the communication overhead grows exponentially with the number of people involved. It's basically a 'too many cooks' argument.

I was interested to read Paul Mason's widely-cited BBC blog piece on the sudden increase in popular protest: 'Twenty reasons why it's kicking off everywhere' . One of his suggested causes is the rise in 'memes', or little idea-lets, which can either spread rapidly or fall by the wayside, according to how popular they are. The widespread reference to Mason's blog piece exemplifies this: he has hit on something that resonates with a lot of people, so it gets widely shared. John Lanchester in his London Review of Books blog is one example of this reiteration, yet at the same time seems to contribute little to the discussion, save for repeating the link to Mason's piece.

This got me thinking about whether there is any useful synthesis of these two positions. On the one hand, I find myself slightly put out by spending a little of my time reading a piece that simply recycles something I've already read. If there were a grand communication project, this would not be the best way of carrying it out, and it could be better served by having fewer, authoritative channels of communication. That, effectively, is old-school journalism, or the Reithian BBC of serious, austere intelligence that both carries huge power to communicate and (ideally) acknowledges the associated responsibility. It's a very efficient way of communicating, but it's not accessible to a wide range of voices. On the other hand, as Mason suggests, the internet has created an intellectual free-market, which is accessible to anyone (ok, anyone with computer, internet and the skills to use them). Free-market philosophy means that, not only will the market test the popularity of the ideas, but over time the originator will gain dominance and a stronger position in the market.

Like the economic free market, however, this approach has its flaws. Private businesses have not only to create their product, but also to exercise substantial time and cost in promoting and selling it. At the same time, consumers faced with competing offerings must spend time (whether monetised or not) exercising choice between these. The bigger the market, the bigger the overhead in both promotion and choice. Also, like many economic markets, it's rarely totally free. Just as sheer size and profile can help a large company dominate their market, so this can skew the extent to which memes are spread. Those who already have a loyal fan-base will have a head start in spreading their ideas, Like those who inherit political or economic power, we have to trust that those who have inherited (from, say, off-line reputations) a position of intellectual power will handle it with care, or be prepared to shout loudly together when they don't, such as Liz Jones' re-telling of Jo Yeates' murder as a lifestyle piece in the Daily Mail.

Like it or not, all the time spent by people digesting and regurgitating ideas is central to their testing. Living under a dictatorship demands very little effort, and the cost of a democracy is the time and effort we put into it, not only in voting, but also in promoting and advocating our beliefs to others. And, like democracy, the internet doesn't come with fairness handed to us on a plate: it's only realised by participating in the process. As views we dislike gain ground, we carry even greater responsibility to originate, read and repeat what we believe in. That's likely to take much more than just a moment of our time, but that's the cost of choice.

Posted via email from Illusions and Reflections