My friend David recently (indirectly) set me right on an assumption that I’d been making.
I’ve been campaigning on the basis that everyone will do something with their ballot paper for Equity Council as soon as they receive it. I’ve been doing plenty of pre-election awareness-raising through conversations, local meetings, Facebook and Twitter activity. All intended to make sure people pay attention when their ballot paper drops through the post. I’d been working on the basis that members fall into two camps – those who’ll see the importance and act immediately, and those who just can’t be bothered and bin it.
I’d overlooked a third camp, and possibly a very key one: people who think it’s important, are planning to do something, but it just doesn’t get high enough up the priority list for anything to happen. Those members who do see the significance of Equity, but are also busy people and find it hard to give time to this. So, even though I’ve been thinking that the campaign is effectively now over, it’s still worth recognising that there are people out there with their ballot papers in their bags, pinned to the fridge or in that pile of post that isn’t demanding immediate attention.
If you’re one of those people, consider this. Right now it’s a booklet demanding a bit of your time to trawl through terse and cryptic statements, and a form that looks rather overwhelming. But over the next two years, this translates into how your views on the industry are represented, which of your concerns get most priority, resourcing and action. Even though it doesn’t seem urgent, it is important.
So find some time. Just an hour. Make a cuppa, turn off the TV and radio, sit down and focus. You’ll find it takes less time than you fear, and if you really do feel swamped, remember that (even though it’s preferable) you don’t have to use all your votes. Vote for the people who strike you as responsible guardians of your profession, share the same values, or have a track record of commitment and effective action. Set your own agenda, see whose pitch best supports what you want, and give them a good ticking.

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